Mikko Haapala is an entertainment and tech-focused visionary with a commercial twist. With over two decades of experience working with industry giants like Universal Music, Live Nation and Ticketmaster, he has established himself as a powerhouse in strategic marketing and business development.

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More than just a natural-born creative leader, Mikko is a true innovator and inventor, consistently turning bold visions into successful, tangible realities. He launched the world’s first mobile-targeted music service, "Iskelmäliittymä," in 2007, and later pioneered GIXON in 2017, the world’s first home delivery service for live music.

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As a former soccer goalkeeper and captain, he masters the balance between driving a team forward and taking individual responsibility when it matters most. He thrives on creating entirely new business models and fostering cross-industry alliances that generate long-term value and revenue.