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Kirpi Uimonen

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President, Founder
Creative Director

Joonas Nurmi

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Co-Creator, Founder
 

Titti Myhrberg

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CEO, Executive Producer

Head of Event Production | Co-Founder

Anke Hofmann

Vice President of the US

and Central Europe | Founder

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Tina Jøhnk Christensen

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Vice President of the US

and Northern Europe | Founder

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Roosa Toivonen

Executive producer, Head of Industry & Talent Relations | Co-Founder

Heini Ryynänen

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Head of Operations

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Semira Ben-Amor

Executive Producer & Head of Content

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Reggie Rusan

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Partnership Director

Sandy Das

Partnership Director, Strategic Partnerships & Global Sponsorships

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Jere Virtanen

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Senior Advisor

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Christian D. Bruun

Executive Producer, Advisor of Nordic Strategies

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Mikko Haapala

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Head of Sales & Partnership Director

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Teresa De Rita-Cavlek

Executive Producer, Advisor of Finnish strategies, co-founder

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Saara Silvennoinen

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Partnership Director

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Wille Wilenius

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Senior Advisor

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Core Team Members Helsinki Edition

The Freyas are driven by a diverse team of creatives, producers and industry experts from the Nordics and the US, supported by a large network of dedicated professionals. 

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